Every Breath Matters
This is Ella
Role: Art direction and design
Studio: Beyond Words Studio
Every Breath Matters is an organisation that campaigns for clean air for everyone. They commissioned Beyond Words Studio to create a powerful animated video that told the story of Ella Kissi-Debrah who tragically died at only 9 years old after walking through the polluted streets of South London.
We worked in data points that further emphasise the deadly impact of polluted air. The use of grainy photography mixed with textured graphics evokes the claustrophobic, dirty feeling of heavy, polluted air. We created the storyboards and animation screens and worked with an animator to bring this piece to life. We also worked with a composer to get the perfect soundtrack, make sure to listen with sound on!